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Research papers

The use of social research in public service advertising

This paper will demonstrate how research was used to solve one of Egypt's most serious problems "Infant Mortality Resulting from Dehydration". Today, four years later, we are, indeed happy and proud, to state that as a result of the advertising...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Loula Zaklama, Farag El Kamel
Company: RadaResearch & Public Relations Company
June 15, 1987
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Citation

Zaklama and El Kamel (1987a, June 15). The use of social research in public service advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-social-research-in-public-service-advertising